In the dynamic landscape of finance, Challani Capital Ltd (CCL) stands as a beacon of innovation and empowerment. Formerly known as Indo Asia Finance Ltd, CCL has embarked on a transformative journey, redefining the contours of financial services and forging new paths of prosperity.

Established in 1990 with a modest capital of Rs. 25 lakhs as a Hire-purchase, leasing Company, CCL has since burgeoned into a formidable entity by expanding its operations into diversified activities, with its capital soaring to Rs. 1500 lakhs by March 31, 2023. This remarkable growth is a testament to our unwavering commitment to excellence and our steadfast dedication to serving the needs of our diverse, trusted and continuing clientele.
As a public limited company listed on the Bombay Stock Exchange (BSE), CCL prides itself on its robust regulatory compliance and ethical conduct. Registered with the Reserve Bank of India as a Non-Banking Financial institution without accepting public deposits, CCL operates under the classification of an Investment and Credit Company, ensuring transparency and accountability in all our dealings.

At the heart of CCL lies a deep-seated ethos of service and empowerment. We are pioneers in the northern part of Tamil Nadu, spearheading the financing initiatives for loan against property, Commercial Vehicles, Jewellery and Education that enable common individuals and Micro, small and Medium Enterprises (MSME) to thrive. We provide tailored financial solutions that fuel growth and prosperity for more than three decades.
Our Vision at CCL envisions a future where financial empowerment is accessible to all, where every individual and MSME has the resources and support needed to achieve sustainable progress and development.

CCL’s Mission is to strive for the following:
- Customer Satisfaction: We are dedicated to enhancing the quality of our products and services to exceed the expectations of our valued customers. - Operational Excellence: We strive for operational excellence in every facet of our business, ensuring efficiency and effectiveness in all our endeavors. - Employee Empowerment: We believe in nurturing a talented pool of employees who are equipped with the requisite skills and resources to achieve success in all domains thereby contributing to the organisational growth.
In essence, CCL is more than a financial institution; we are partners in progress, dedicated to unlocking the full potential of individuals and small businesses alike. With a visionary leadership and a dedicated team of professionals, we are poised to continue our journey of empowerment, innovation, and growth.